SEO is perhaps the most challenging and rewarding marketing discipline. Combining data, analytics, content marketing, and proficiency with HTML and technical site optimization, SEO unlocks the potential of your marketing efforts.
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines.